Are you wondering how to have a better quality of website traffic and leads?
An SEO audit is the best method for analysing what pages bring more engaged visits to your website and find the problem areas that need improvement to boost your website’s performance.
Below are the seven key areas that you need to evaluate when analysing a website’s performance
- Website Traffic (volume of website visits)
- Keyword rankings
- Technical SEO (code issues, indexability, and crawlability)
- Page load speed
- On-page SEO
You may focus on different areas to weigh heavier than the others depending on your goals, business model, and target audience. But don’t miss to evaluate any one of those key areas. It can lead to a huge gap in the analysis of your website’s performance.
In this guide, learn the top 5 SEO tools that you must use for an effective SEO Audit because of the good quality of data you can get from them. Each tool can help you gain the level of understanding you need to do your SEO audits.
5 Best SEO Tools For An Effective Website Audit
- Screaming Frog SEO Spider
Screaming Frog SEO Spider is a desktop-based software. This is the best SEO tool for website crawling and on-page search engine optimisation.
This tool also offers a deep analysis of SEO elements by reviewing all of your web pages. The level of information provided by Screaming Frog SEO Spider is helpful to figure out opportunities.
This SEO tool is best to use for finding broken backlinks and domain profiles. Ahrefs is also great when doing keyword research because it has an alert options feature for brand mentions and keywords.
This tool also offers great insights on a page-by-page level. This can improve your website’s performance while also analysing the competition.
Looking for the best SEO tool to evaluate a website’s estimated organic traffic, keyword rankings, and domain history? SEMrush has all of those features on top of Google algorithm update alerts.
Providing valuable insights on how specific updates may have affected your website’s visibility as well as the features to do in-depth website audits.
This SEO tool also tracks and compares progress. This can help you evaluate how changes done to your website improve performance over a period of time.
- Google Search Console
Google Search Console is one of the best SEO tools that provide an overall overview of your web pages. This includes clicks, click-through-rate, impressions, sitemap issues, and indexation issues.
Google Search Console provides you valuable insight into SEO opportunities and comes directly from Google itself.
DeepCrawl is a great SEO tool that reviews many aspects of a website. This includes on-page elements, technical SEO, and indexability.
DeepCrawl can audit millions of URLs at a time. This feature makes it one of the best SEO tools for larger websites. This SEO tool is also a great web-based alternative to desktop crawler software.
Almost all of these tools are web-based applications with a range of free or premium pricing models. Each SEO tool can help you analyse the inner features of your website. But in order to figure out your overall website performance, look for the right combination of SEO tools to suit your needs.
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