Google Ads Agency Melbourne

PPC stands for “pay-per-click”. Unlike organic SEO, where your website can appear in any position on any page of search results, pay-per-click advertising puts your website front-and-center, right at the very top of the page.

Whenever someone clicks on one of your paid Google placements, you pay for it. The more popular a search term, the higher the cost or “bid” for it, which is why it takes a good deal of strategy and planning to maximise your spend vs. the return you get on your paid ads. Our Google Adwords experts will guide you until you see results, analysing loads of relevant keywords to make the best decisions.

There is a wide variety of ad monetisation strategies you can use, too. Ads come in the form of traditional search listings, display, video, shopping as well as retargeting.

Yes! PPC advertising may put your website at the top of search results overnight, but that doesn’t mean it should be used as a long-term digital marketing strategy. SEO services are the best way to reach a broader audience in search and has a much longer shelf-life than PPC ads, which tend to be highly targeted.

There is no specific ad spend amount that will ensure you get the greatest ROI. What you spend on pay-per-click marketing depends on a number of factors. If you’re considering hiring us to be your PPC partner, contact our Google Ads agency today so we can review what you’re working with and then talk next steps.

Well, we design custom PPC solutions for our clients, just as we do all of our services. If you’re interested in learning more, let’s get on a call, make sure this is a good fit and then discuss your custom pricing plan.

You choose when you want your pay-per-click campaign to run. Other than that, there’s no waiting involved. The second you hit the “Start” button is when your ads will begin to run.

Google has the greatest market share of all the search engines. If you want to maximise your profit, you need to go where the consumers are. One of the things that makes us stand out from other Google ads agencies is that we are a certified Google ads partner. This means you can rest assured your ad campaigns are in the best hands.

E-Commerce websites are in the business of selling products, but traditional PPC advertising isn’t really conducive to promoting each of your products at the top of search. That’s where Google’s rich shopping ads come into play. These ads campaigns bring your products to the attention of potential customers, making them more likely to buy from you.

To answer your question, yes, our Google Adwords agency does indeed help our clients create, optimise and manage their Google Shopping Ads.

The same is true for retargeting. This is a type of tracking that follows visitors once they’ve left your site, serving them ads that remind them to return to your site and pick up where they left off.