VETASSESS website re-design
Our comprehensive redevelopment of the VETASSESS website — from user research and brand strategy development to custom design and Drupal implementation— resulted in a highly effective platform that meets the needs of their extensive user base. This project showcases our ability to deliver tailored web solutions that enhance user experience, support business goals, and drive engagement.

The Challenge

VETASSESS is Australia’s largest skills assessment provider, recognized for its expertise in evaluating qualifications and employment experience for skilled migration. With over 25 years of experience, VETASSESS evaluates more than 360 professional and 28 trade occupations, supporting professionals and migrants globally.

Challenges:

Complex Navigation

Key content was buried deep within the site, requiring users to navigate up to 10 clicks to locate essential information. The terminology used didn’t make sense to the user.

PDF-Dependent Information

Critical course and qualification details were only available in downloadable PDFs, creating complexities with limiting SEO opportunities and poor user engagement.

Unresponsive Design

The site’s design lacked readable colours and clunky typography, was not mobile responsive, and had 404’s for key pages, leaving users confused and frustrated.

Lack of understanding

The site had a real lack of user language, and was very technically written. A very clinical in nature content approach meant basic requirements were missing or difficult to understand.

Our Approach

The project aimed to overcome cumbersome navigation and content, and deliver a simple to navigate website for a very complex product. The focus was on providing intuitive navigation, and guiding users through the site as a journey, from landing on the homepage to working out which skills assessment they needed based on their experience, and the steps required to complete an application. The challenge was to create a new website experience that is user first, that is around industries, such as trades and hospitality, not around the technical assessment names.
Create user journeys that help the users understand which professions VETASSESS assess, if you meet the required criteria, and how to apply.
Redevelop the VETASSESS website using Drupal for robust content management.
Conduct user research and heatmapping to inform the redesign.
Develop a brand strategy to better resonate with VETASSESS’s target audience.
Improve mobile experience and ensure full responsiveness.
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Solutions

Brand Strategy Development

Identifying key customer segments, including individuals seeking skill assessments for migration, educational institutions, and professional organisations.
Developing messaging that resonates with these audiences, emphasising VETASSESS’s reliability, expertise, and support.

Accessibility Improvements

Designed the site to comply with WCAG standards, ensuring inclusivity for users with visual, motor, or cognitive impairments.
Enhanced color contrast, font sizing, and screen-reader compatibility to improve usability.

Content Structure and User Flow

A clean, modern layout for easy navigation and access to information.
Professional yet friendly visual elements, including icons and imagery that appeal to the target audience.

Custom Web Design

A clean, modern layout for easy navigation and access to information.
Professional yet friendly visual elements, including icons and imagery that appeal to the target audience.

SEO Migration and Optimisation

Mapping redirects to preserve existing SEO value.
Enhancing on-page SEO with optimised meta tags, keywords, and alt text.
Monitoring and adjusting SEO strategies post-launch to ensure ongoing performance.

Content rich and process driven qualification pages

Designed the site to comply with WCAG standards, ensuring inclusivity for users with visual, motor, or cognitive impairments.
Clear Call to Actions for how to apply, how to get assistance and how to contact.

Introduced Check my Occupation page

Determine if VETASSESS assess their qualifications
Advanced search functionality that picks up mis-spelling and makes suggestions based on search query.

Technology Used

Creating a custom Drupal theme tailored to the new brand strategy.
Ensuring full responsiveness to provide an optimal mobile experience.
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Client Testimonial:
All feedback and adjustments were received well and made in accordance with our discussions. Our initial project was fantastic.
Kate, VETASSESS
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