This questionnaire is homework and preparation for your upcoming website discovery meeting. We understand you may not be able to answer all the questions here, please answer what you can and we will discuss further in our upcoming session. There is no wrong answer, and all information is valuable to this process.

About Your Business

If someone is at a party and asks what your business (or the business you work for) does, what do you say?

What words would you use to describe your brand?

What does the business look like in 3-5 years?

What are your top five core values?

What are you most proud of your company for?

What are the main services you provide?

What is your unique point of difference or competitive advantage to your competitors.

Your Clients

Who is your ideal customer?

What are their pain points?

What will get the attention of your ideal client?

What are the top three pain points, challenges, frustrations, struggles your ideal client has?

Current Website

Do you drive traffic to the website at the moment?

Yes

Would you like to in the future?

Yes

Why Not

If you had a magic wand and could change anything about the current website, what would you change?

What are your top frustrations with your current website?

What do you think is missing from the current website?

Have you ever had any feedback on the current website? If so, what was it?

Is there anything you dislike, can’t stand, or definitely don’t want in terms of the design?

The New Website

Please provide links to websites that you love, not just in design and look and feel, but in flow and layout.

They do not have to be in your industry or for similar businesses.

List 3 websites you DONT like and why

They can be competitors or not

What action would you like people to take after visiting the website?

Place an enquiry, download a guide etc, call for a free consultation etc

What needs to be on the website for you to drive traffic there?

For you personally, what is the single most important thing this website must achieve/have/do?

What Problem Are You Trying to Solve?

Are there any sensitivities we should be aware of about your brand, industry, market, or audience?

Things to avoid or be careful of, colors that are frowned upon, imagery that is taboo or overused, etc.

Is there anything specific you want in terms of how your brand is presented visually?

Are there any special requirements we need to know about?

How do you want visitors to feel when they discover/visit your site for the first time?

How do you hope to differentiate yourself?

How will you, personally, define the success of this project?

What are you worried about in this project?

Your Competitors

Why do you loose projects to them?

What other competitors, in your market, compete with the value proposition of your business?

Who are your biggest competitors?

Do you have any questions for us?