Create an WCAG Accessible Website Everyone Can Use

WCAG 2.2 websites are more than a legal compliance. They mean anyone can use your website, including people with visual, auditory, motor and cognitive impairments. The more people who can use your website, the higher number of people you can reach, support and convert.

AA Accessibility Design

Every page on your website should be easy on the eyes and simple to follow for any site visitor. WCAG AA sets these standards for any type of website. Our web design agency at Pixelstorm designs websites with strong contrast, readable typography and clear visual cues so every button, link and key piece of information stands out. It’s still led by your brand, looking and feeling like you, but helps your website be more accessible.

AAA Accessibility Design

Some websites need to take a greater level of consideration for people who may need more support, such as people with low vision, cognitive disabilities and other access needs. Pixelstorm works with government, healthcare, disability services, aged care, education and other industries to meet more specific AAA criteria. This can include enhancing colour contrasts, enlarging interaction targets, creating stronger focus indicators and making clearer link purpose, all while keeping the experience true to your brand.

Inclusion for Screen Readers Users

Usable Navigation & Interactions

A compliant website navigation gives every visitor a clear path to follow and find what they need. For some people, this may involve using a mouse or touchscreen, while others navigate using keyboards, voice commands or other input devices. We design logical menus, clear link labels, visible focus states and touch-friendly buttons so anyone who will interact with your website can move between pages and complete actions with ease.

Inclusion for Screen Readers Users

More than half a million Australians are blind or have low vision. Of these, many use screen readers, which turn the content and structure of a webpage into speech or braille. For that information to make sense, the headings, images, links and form fields need to be clearly identified and arranged in a logical order. By using semantic HTML, labelled forms, descriptive alternative text and meaningful heading hierarchies, our website developers can make sure every element makes sense to all.

Accessible Content & Media

Some visitors to your website may not be able to hear a video, see an image or easily read complex content. As part of our accessible web design process, we add captions to any videos, transcripts to audio, descriptions to important images and clear headings that break information up into more easily digested sections. Then, we make sure content is in plain language with meaningful link text to help people find and understand what they need.

Accessible Digital Experiences

Award Badge
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ACWA

For purpose Drupal website that showcases user experience and accessible design.

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VETASSESS

Natural language Drupal experience built around user pathways and intent.

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Winston Churchill International Society

Keeping Churchill's values going to the next generation with a modern web design aimed to increase membership and subscriptions while keeping Churchill of interest and alive to the next generation

ANM Group

A sleek, modern WordPress design showcases ANM Furniture’s high-quality products.

IRE

A modern WordPress design that transformed the online presence of a leading rail technology provider.

Apsley

Revamping online presence with a modern, user-friendly website that showcases services and brand.

Time2Talk

Our team dedicated their expertise to creating a sleek, intuitive interface that aligns perfectly with Time 2 Talk’s commitment to fostering effective communication. The new site boasts improved functionality, streamlined navigation, and a visually engaging design, all aimed at enhancing the user experience.

Rapid

For DIY Lovers, a new WooCommerce and WordPress build with a product-first design.

Platforms we work with

Google
Narelle Casey profile picture
Narelle Casey
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Our company, Independent Property Group have had the pleasure of working with Paula and the team at Pixelstorm for over 7 years. Once engaged with Pixelstorm they spent the time to truly understand our market place and the intricacies that lay within it and what our business goals were. They developed and delivered a strategy that not only fit within our budget but surpassed our expectations in results. Pixelstorm were integral part of our holistic marketing strategy which have led to numerous marketing awards within the real estate sector both at a state and national level. Thank you to Paula and the team!
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Steve
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Paula and the team at pixelstorm are super knowledgeable and very quick in their follow-up. They have managed to dial in very accurately re our specific business needs which are unique. We’re super happy with what they do and would recommend them especially for businesses looking at B2B or manufacturing support when it comes to digital marketing. Thumbs up! 👍👍
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Ross Mitchell
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Paula has been a brilliant resource so far for my business. The amount of research she did for me during the quoting process was amazing and her reports are very detailed and informative. Looking forward to some great results
Google
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Janene Browne
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Wonderful people to work with, showed positive results for the entire period we worked with them
Google
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HELEN ARMSTRONG
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Working with Pixel Storm has been a godsend. No longer do we have to stress about anything technically related whether it be anything SEO or socials that don’t work, won’t start or we don’t understand! Best of all they are an Australian based team with a REAL office, so we know that they are not going to disappear overnight, which has happened to us in the past. They just get on and do and fix ‘stuff’ without drama We had very limited understanding or knowledge of SEO when we first worked with PS . They explain technical ‘stuff’ in lay persons terms, without jargon so we can understand what needs to be done. Our rankings in Google have improved so much since we stated work with PS three years ago, As an SME, can’t recommend Paula and the PS team highly enough, they have made our lives so much easier.
Google
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Rebecca Miller
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Pixelstorm is an outstanding digital marketing agency! Under Paula's great leadership, they have forged strong, collaborative relationships with our marketing and business development teams, elevating our online presence. Since partnering with Pixelstorm in August 2023, we've seen remarkable growth in website traffic and a significant increase in quality leads. This success is a direct result of their expert SEO strategies and highly targeted LinkedIn ad campaigns. Their work has made a tangible impact on our business, we would highly recommend their SEO and social media services.
Google
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Steph Novak
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Just an incredible team to work with. Would recommend them 100%
Google
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Emma Halloran
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Just wanted to say a quick thanks to Paula and the team at Pixelstorm for the fantastic work and service they provided on the development of the PR Toolkit. The site looks fantastic, and there expertise on SEO was invaluable. The level of service from the team is always so high and I would strongly recommend this agency to other organisations. Congratulations on another great project!
Google
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John David Olsen
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After searching worldwide for a web development company, we settled on Pixelstorm in Melbourne, Victoria. Not only did they have a great pitch, but they delivered a solution bursting with creativity and passion. And notably, on time and budget. I enjoyed working with the team; they were very responsive to feedback as we moved along through the project. Changes can be expensive and difficult to manage, though they inevitably come up in any project. The team at Pixelstorm had a very suitable approach to sorting this out along the way. We could not have been more pleased with the results of the finished project. Feedback has been fantastic, and the response to the new design has been exceptionally well received. The site was even a finalist in the Australian Web Awards in the non-profit category. We will certainly use Pixelstorm on future projects, and I look forward to working with the team again. I highly recommend them for their quality of work, dedication, and continuous engagement. To paraphrase Clementine Churchill, 'It's not just a website... it's a triumph!' John David Olsen International Churchill Society
Accessible Web Design Agency

When you work with Pixelstorm, you get:

Working with Pixelstorm backs your website with decades of experience in accessible web design, user experience and development, creating simple navigation for even the most complex sites.

20+ Years of Experience

Work with an established Melbourne agency that understands accessibility, branding, design, development and all the finer details that make a website a worthwhile investment.

One Team, Start to Finish

Consistency is a big part of accessibility, so every area of your strategy, user experience (UX), design, content and development are handled together to keep everything aligned.

SEO first solutions

Every website has SEO baked in from day one, with clear code, site structure for crawl-ability and speed, not just looks. The on-page elements and core web vitals are optimised for both Google and increasingly AI-powered search results.

Dedicated Project Manager

You’ll have one point of contact to keep communication easy and clear, answering all your questions and guiding you through each stage of the project.

100% Australian Designers

Our creative web design Melbourne based team are specialists in overall UX/UI strategy and implementation.

Build an On-Brand Accessible Website

Make it easy to build or optimise a website that meets your WCAG AA or AAA requirements without compromising your brand. Speak with our team at Pixelstorm about creating a website that uses UX, accessible web design and development to create an inclusive experience for all.

Let's talk about building an accessible website.

(03) 9448 2348
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FAQ's

Accessible Web Design FAQs

Have questions about Web Content Accessibility Guidelines (WCAG) and accessible web design? Find our answers to the most common questions below.

What is accessible web design?

Accessible web design is a way of designing websites to remove barriers that can prevent people with visual, auditory, motor or cognitive impairments from navigating and using a website. It takes into account readability, colour contrast, keyboard navigation, screen readers, captions and content structure throughout the whole web design process.

Will accessibility requirements affect how my website looks?

It can to an extent, but it doesn’t have to control how the whole website looks. Accessibility helps guide choices around colour, typography and how people interact with the website, while creating a visually appealing site. Strong accessibility design can support your brand while giving everyone a good experience while using it.

What are the four principles of accessible web design?

The four principles of accessible design are the foundational concepts the Web Content Accessibility Guidelines (WCAG) state help ensure digital content is accessible for everyone, regardless of ability. These state that an accessible website should be:

  • Perceivable: Allowing people to recognise the content.
  • Operable: Making sure people can navigate and use the website.
  • Understandable: So content and functions are clear.
  • Robust: Ensuring the website works with different browsers and assistive technologies.

What is the difference between WCAG AA and AAA?

WCAG AAA includes all the requirements of WCAG AA, plus additional and stricter accessibility requirements. Most organisations aim for WCAG AA as a minimum. Some AAA criteria may be particularly relevant when creating an accessible website for an NDIS provider or disability organisation whose audience has more complex access needs.

Can Pixelstorm improve the accessibility of an existing website?

Absolutely. Pixelstorm can complete a web accessibility audit and recommend specific changes, staged improvements or a broader redesign to help make it more accessible for all. Our website maintenance team can also provide ongoing updates and support, if needed.

What’s Pixelstorm’s accessible web design process?

We follow a four-step process for every accessible web design build:

  1. Understand: Understand your users and their access needs, as well as the WCAG level required.
  2. Plan: Plan clear navigation, content structure and responsive layouts.
  3. Design and build: Creating accessible visuals, content, interactions and code.
  4. Test and refine: Testing with keyboards, screen readers, browsers, devices and accessibility tools before launch.

What makes a website accessible?

A truly accessible web design takes into account how people of all abilities see, hear, understand and interact with every element of the page.

Is website accessibility required in Australia?

Under the Disability Discrimination Act 1992, Australian organisations have a responsibility to make sure people with a disability are not discriminated against when accessing digital goods and services, including through their website. WCAG is thought of as the benchmark for website accessibility standards in Australia, although organisations should seek legal advice about their specific obligations.

Do accessible websites benefit SEO?

They can. Accessible websites typically have clearer navigation, semantic HTML, descriptive content, alternative text and better usability, which can also benefit SEO. It’s important to consider these as part of a broader SEO strategy if it’s a goal for your business.

Resources

News & Insights.

Web development and digital marketing can be overwhelming, which is why we stay up-to-date.

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The Psychology of Web Design

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