Case Study

Fast Break Trading Cards

Clear market demand, limited organic visibility.
Conversion Rate Optimisation Digital Marketing eCommerce SEO SEO Copywriting Services SEO Services Shopify SEO Shopify Website Development

FastBreak Trading Cards is a specialist trading card retailer with both an eCommerce store and a physical shop in Cheltenham, Victoria, and sells a broad range of sports cards, entertainment and TCG products, memorabilia, grading services, preorders, and gift cards.

FastBreak has strong products and a real local retail presence, but it needed to become easier to find online. Wanting to improve visibility for key product categories, attract more non-branded traffic, grow online revenue, and drive more local store discovery.

Organic Revenue +661%
New Users +118%
Total Users +107%

Challenges & Goals

The brief was simple: help more buyers find the business online, increase online sales, and make it easier for local customers to discover the store.
Improve visibility for key product collections.
Double organic users within 12 months.
Grow non-branded traffc.
Increase online sales revenue
Support in-store discovery and foot traffic

Within 12 months, we delivered a more than 150% increase in monthly leads via Google Ads.

661% Increased Organic Revenue
150% Increase in Leads
56% Decrease in Costs Per Lead

Our Approach

Prioritise the product categories most likely to lead to sales

Instead of trying to improve everything at once, the campaign concentrated on the product categories most likely to drive results early.

Increase keyword visibility for product collections

By optimising pages based on Google Search Console data, we have been able to target keywords with strong traffic and low competition to find the low hanging fruit.

Increase foot traffic through Google My Business

We have also been able to create a local SEO campaign, focused on Google My Business, to target local customers to drive in-store visits. This has resulted in a significant increase in clicks from GMB listings.

Focus on topical authority for each category

Through focusing on the key topical clusters for Fastbreak, supported by their internal social efforts, we can increase the topical authority, now competitively sitting in SERPs against major retailers like Rebel Sport and Amazon.

Key Results

FastBreak Trading Card has been able to achieve phenomenal results. The result was a practical growth plan built around sales opportunity, not vanity metrics. The campaign supported both eCommerce growth and local store discovery.
1000 organic users per month achieved by August 2025, well ahead of the 12 month goal
Growth continuing to increase month-on-month
Domination of product collection keywords such as “basketball cards” and “fanatics Australia”
Trading cards - From zero to position 13 - Search volume 1900 per month
Organic search became a key revenue driver, not just a traffic source.
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Client Testimonial:
All feedback and adjustments were received well and made in accordance with our discussions. Our initial project was fantastic.
John, FastBreak

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