Meta Ads Melbourne

A Meta Agency That Converts Social Scrolls to Real Sales

Target the right customers on Facebook & Instagram — boost awareness, leads and sales with strategic Meta advertising. Lean on data-backed strategy, scroll-stopping creatives, and ongoing optimisation that delivers results.

Products displayed on Google search results

What is Meta Advertising?

Meta Advertising puts your products and services in front of audiences on Facebook, Instagram, and Messenger. You reach people where they already spend their time. At Pixelstorm, we manage campaigns across all three platforms to maximise reach and performance.

The Meta Ads Manager platform taps into powerful targeting and analytics tools to show your ads to the right audience based on demographics, user behaviours, and intent, and to accurately track performance. This means smarter spend, better engagement, and stronger measurable results.

Here’s how our Meta and Facebook ads management services can help:

Specialists in Meta strategy

Meta Ads management isn’t just about running ads. It’s about understanding how strategy, creatives, data, and optimisation work together. That’s where we excel.

We specialise in Meta’s ecosystem, which means every decision is grounded in performance data, not guesswork. From audience strategy and budget allocation to scaling, every decision is backed by experience and performance insights.

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No set and forget

Your market, audience, and performance signals are constantly evolving. Your campaigns should too. Work with a Facebook advertising agency that actively tests and optimises your Meta Ads. We keep finding the best ways to deliver measurable results.

Creative that engages, not just sells

Great ad performance starts with great creatives. Our in-house designers and content creators work their magic and back ads with performance data to test and scale creatives faster. Get reels that you just don’t want to scroll past and ads that have your brand down to a science.

Engagement That Pays

Meta Ads Melbourne

A Meta Ads agency that puts your business first.

15+ years of SEO

Since 2004, Pixelstorm has helped Melbourne businesses grow online with SEO, digital marketing, Google Ads and web solutions, giving you solid experience to draw from.

Certified Meta partner

Pixelstorm is a Meta Business Partner Agency. This certification recognises us as trusted experts who can help your business grow.

Senior specialists

Senior specialists take responsibility for outcomes, not just execution. You get thoughtful strategy, clear explanations, and decisions backed by experience.

In House Melbourne SEO Team

You work with a local team that’s accountable, responsive, and invested in your success. When you need answers, they’re one call or meeting away.

Clear Reporting

Reporting connects SEO activity to outcomes like leads, conversions, and growth — so performance is always meaningful, not abstract.

No lock in contracts

Stay because the results stack up — not because you’re tied in. Straightforward, performance-aligned partnerships help keep focus on growth.

Our Approach

Our Meta Ads Process

01. Discovery and Strategy Call
02. Audience & Competitor Research
03. Campaign Build
& Creative Development
04. Launch & Optimise
05. Review
and Scale
06. Ongoing Reporting

Discovery and Strategy Call

We begin by learning what your business needs. Whether it’s increasing brand awareness, generating leads, or driving sales, we define clear, measurable benchmarks that align with your commercial goals.

We review your existing marketing activity and performance, and what success looks like for your business. This groundwork of planning and strategy sets your ads up for success.

Audience & Competitor Research

Reaching the right people is critical to Meta Ads success. We research who your audiences are. These insights into customer behaviour and interests help us refine our targeting.

Our goal? To ensure your ads are seen by those most likely to engage, and maximise impact.

We also do a deep dive into your competitors. This helps us understand gaps in the market, what they’re doing well and what they’re not.

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Campaign Build & Creative Development

High-quality creatives are the foundation of high-performing campaigns. Our in-house team writes persuasive ad copy to drive action and designs images and videos that capture attention in the middle of scrolling.

Every creative asset is planned, tested, and launched based on audience response, ensuring your ads not only look great but also perform across Met’a platforms: Facebook, Instagram, and Messenger.

Launch & Optimise

Campaigns go live with precise deployment and ongoing monitoring. We continually optimise for performance, running A/B tests on creatives, messaging, and audience segments to identify what drives the best results. This proactive approach ensures campaigns improve over time, scaling what works and quickly adjusting what wastes your budget.

performance card showing campaign metrics

Review and Scale

After the launch, we review campaign performance against the benchmarks set in the discovery phase. We analyse what’s working, what can be improved, and where opportunities for growth exist.

Creatives, audience targeting, and budget and bidding are scaled strategically to improve results. This ensures your ad spend is focused on what delivers the strongest return.

Ongoing Reporting

Transparency is key. You’ll receive clear, easy-to-understand reports outlining performance, insights, and next steps. We break down the numbers, explain what they mean for your business, and share data-driven recommendations.

Our reporting keeps you informed at every stage, so you always know how your campaigns are performing and where we’re taking them next.

Trusted by Australian businesses

Facebook Ads Mangement

Partner with Pixelstorm for Meta Ads That Drive Real Growth

Choosing the right Meta Ads partner can be the difference between wasted spend and sustainable growth. Our goal is the same as yours — protecting your budget while providing results you can confidently stand behind.

At Pixelstorm, we manage Meta Ads Melbourne and Australia-wide with a clear focus on performance and accountability. You get the best of both worlds — deep platform knowledge and best practices of paid ads. Our platform specialists never settle for less. Our goal is proactive optimisation, transparent reporting, and creatives that convert.

Get in touch to discuss your project

(03) 9448 2348

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Meta Ads Management FAQ's

FAQ's

Got questions about our Meta Ads Management services? See the most frequently asked questions and answers below.

How much budget do I need to start?

The budget for Meta Ads depends on your business goals and audience size. At Pixelstorm, we ensure that every dollar you spend works hard for your growth.

Here are some examples of what kinds of budgets you can expect for different types of campaigns:

Brand awareness campaigns: The goal is to increase visibility and build familiarity with the brand. They usually need a lower budget, but ads need to run for a longer duration to build awareness.
Traffic campaigns: They drive users to your website or landing page. These campaigns need a moderate budget, and ads need to run for a long time to nurture your audience.
Lead generation campaigns: These ads attract potential customers by capturing people’s contact information and nurturing them through the sales pipeline. These campaigns usually need a higher budget because users need to be convinced to take a specific action.
Conversion campaigns: These campaigns focus on getting the customer to take an action, also known as a “conversion”. This could be buying a product, signing up for a newsletter, filling out a contact form, etc. You need your audience to take a valuable action, so this requires the highest budget.

A general rule of thumb while budgeting is to remember that advertising is a long game. Starting budgets should be enough to test ads, gather meaningful performance data, and optimise campaigns, ensuring every dollar works hard for your growth.

What platforms are included?

Meta Ads management includes five platforms: Facebook, Instagram, WhatsApp, Messenger, and Threads. Pixelstorm can manage Meta Ads across all these platforms.

What does a Meta Ads agency actually do?

A Meta Ads agency, also known as a Facebook Ads Agency, plans, builds, manages, and optimises paid advertising campaigns across Facebook, Instagram, and Messenger on behalf of businesses. At Pixelstorm, this includes audience research, creating campaign strategies, precise audience targeting, deployment, ongoing optimisation, budget management, conversion tracking and reporting — all focused on driving measurable business outcomes rather than vanity metrics.

Is Meta advertising still effective in 2026?

Yes. Meta Ads remain one of the most effective paid social channels in 2026 due to the platform’s reach and precise targeting options. While platform features and privacy regulations evolve, we adapt campaigns to continue driving conversions, leads, and revenue for businesses of all sizes.

How much experience does Pixelstorm have with Meta Ads?

Pixelstorm has 15+ years of experience managing Meta advertising campaigns for Australian businesses. We’ve worked across a range of industries, including e-commerce, professional services, education, SaaS, B2B, and more. Our experience spans lead generation, online sales, brand awareness and multi-channel performance campaigns, with strategies tailored to each business model and growth stage. Our team has worked with small businesses, local brands, and larger enterprises, delivering measurable growth through strategic planning and continuous optimisation. If you’re looking for a hands-on and responsive Meta Ads partner, talk to the team at Pixelstorm.

How do you measure success in Meta Ads campaigns?

At Pixelstorm, we track performance based on your campaign objectives, whether lead generation, online sales, conversions, or brand awareness. Success is measured against business-aligned KPIs such as cost per lead, cost per acquisition, return on ad spend (ROAS), conversion rate and revenue impact, not just clicks or impressions. We align tracking and reporting with your actual commercial goals, ensuring clarity and accountability.

What makes a Meta Ads agency 'good' or trustworthy?

A trustworthy Meta Ads agency like Pixelstorm prioritises transparency, ethics, and accountability. At Pixelstorm, we clearly explain what’s working, what’s not, and why — without hiding behind jargon or vanity metrics. A trustworthy Meta Ads agency like Pixelstorm:

Is transparent with budgets, reporting and limitations;
Knows the right times and strategies to optimise campaigns;
Adapts to platform changes;
Prioritises long-term performance over short-term wins;
Delivers measurable results without overpromising; and
Acts as a partner rather than just a service provider.

Do you follow Meta's advertising policies and best practices?

Absolutely. Compliance is a cornerstone of our campaigns. We ensure all ads adhere to Meta’s advertising policies, platform guidelines, and best practices, minimising risk while maximising performance. We also follow Meta’s recommended campaign structures and learning-phase optimisation methods to ensure sustainable performance. Staying aligned with platform standards protects your brand and your budget.

Can Meta Ads work without advanced targeting due to privacy changes?

Yes. While privacy regulations like the iOS17 update have impacted some targeting capabilities, Pixelstorm adapts by using broad audience strategies, custom and lookalike audiences, and creative optimisation. We also use strong creatives, clear messaging, accurate conversion tracking, and hyper-specific targeting to create campaigns that thrive within privacy-first environments while still delivering results.

How long does it take to see results from Meta Ads?

Not every campaign performs immediately. Initial data and insights typically appear within the first 2–4 weeks. However, optimisation and testing are essential for sustainable results. Timelines vary depending on budget, competition, creative quality and business goals. For example, traffic and brand awareness campaigns may take slightly longer as the system gathers data and optimises targeting for maximum performance.

Is Meta Ads suitable for small or local Melbourne businesses?

Absolutely. Meta Ads can be highly effective for small and local businesses in Melbourne, allowing precise targeting by location, interests, and behaviours. Pixelstorm has experience helping local businesses generate leads, grow foot traffic, and increase sales using campaigns tailored to local audiences.

Do you manage creative or just the ads themselves?

We manage both strategy and creative direction. This includes advising on messaging, formats and testing approaches, and working with clients to produce high-performing ads that align with their brand while meeting platform best practices.

Why should businesses work with a specialist Meta Ads agency instead of running ads themselves?

Meta Ads is a competitive field. Running Meta Ads in-house is time-consuming and complex, and requires specialist knowledge of the tools and strategies. A specialist agency brings expertise in strategy, targeting, creative optimisation, and data analysis. This ensures campaigns are structured for performance and removes any beginner’s mistakes. Working with Pixelstorm minimises wasted spend, prioritises results, and gives businesses the confidence of professional, experienced management.