Case Study

Apsley and Company

Shopify Website Development
Apsley and Company

Our redevelopment of the Apsley & Company ecommerce website focused on delivering a premium ecommerce shopping experience.

The look and feel of the new website aligned with the quality and sophistication of Apsley & Company’s luxury home fragrance products. A complete Shopify website redevelopment refined the user experience and conversion-focused ecommerce strategy. The new website provides a scalable platform that supports their growing product range and long-term brand positioning.

Services

Shopify Website Development , Ecommerce Website Development , Website Design , Conversion Rate Optimisation

Website

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The Challenge

Apsley & Company is an established Australian luxury home fragrance brand with a strong reputation for premium candles, diffusers, and lifestyle products sold across Australia. However, the existing website no longer supported a smooth user journey or reflected the brand.

The project required more than a visual refresh. The website needed to create a premium digital retail experience that aligned with the craftsmanship, luxury positioning, and lifestyle aesthetic of the Apsley brand. At the same time, the website needed to be improved for ecommerce performance and growth.

Challenges:

Ecommerce Usability and Navigation

With multiple collections, product ranges, and fragrances, customers needed a more intuitive browsing experience to improve product discovery and reduce friction throughout the shopping process.

Premium Positioning

The previous website lacked the level of sophistication required for luxury fragrance products. The website needed better visual design and fonts to achieve positioning goals.

Mobile Shopping Experience

A significant percentage of e-commerce traffic was coming from mobile devices, making responsive performance and mobile usability critical.

Improve conversion rates

In a tough online market, a high converting website is imperative for success. This includes focus on user reviews including review imagery, engaging buttons and actions, strong imagery throughout.

Our Approach

We worked closely with the Apsley & Company team to improve product merchandising, streamline navigation, and create a more engaging customer experience across all devices.
Develop a premium e-commerce experience aligned with the luxury positioning of the brand.
Redesign the visual user interface to introduce soft tones, professional colours, modern fonts and animations throughout.
Improve product discovery and simplify customer navigation across collections and categories.
Create stronger product storytelling through enhanced imagery, product descriptions, and lifestyle content.
Optimise the mobile shopping experience to improve usability and ecommerce conversions.
Support SEO growth through improved site structure, collection architecture, and content optimisation.
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Solutions

Custom Shopify Website Development

We delivered a fully customised Shopify website tailored to the Apsley & Company brand, creating a more immersive e-commerce experience while maintaining performance and usability.

Mobile-first E-commerce Optimisation

The website was designed with a mobile-first approach to ensure a seamless shopping experience across smartphones, tablets, and desktop devices.

Luxury-focused User Experience Design

The user interface was redesigned to better reflect the premium nature of the products through sophisticated layouts, stronger visual hierarchy, and elegant design.

Conversion-focused Functionality

Key e-commerce interactions, such as collection browsing, add-to-cart functionality, and checkout flows, were refined to support higher conversion rates.
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Client Testimonial:

Working with Pixelstorm has been a godsend. No longer do we have to stress about anything technically related whether it be anything SEO or socials that don’t work, won’t start or we don’t understand! Best of all they are an Australian based team with a REAL office, so we know that they are not going to disappear overnight, which has happened to us in the past.

As an SME, can’t recommend Paula and the PS team highly enough, they have made our lives so much easier.

Helen Armstrong, Apsley & Company

Get in touch to discuss your project

(03) 9448 2348

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